Strategy, simplified
for fast-moving clients.
20+ years of expertise
Inspirational strategy that builds reputation and revenue
Creative problem solving, incisive questioning and influential storytelling
Bespoke workshop design and facilitation
You’ll be in good company
What people are saying
“We engaged Ian at very short notice to help facilitate a workshop that was strategically significant and critical to the direction of our business. Not only was Ian able to absorb, process and understand the history and our desired outcomes, but he was also able to immediately add value by summarising and simplifying the complex and helped me to reframe some of the issues ahead of time.
Ian’s superpower is listening. He then skilfully presents back a complete workshop summary with an action plan attached.”
Nicky Bowie, General Manager,
Hospitals United for Sick Kids
“Ian has an uncanny ability to quickly distil a situation and ask the right question. This instinct which has been built from an impressive breadth and depth of experience allows him to do what a great planner does - make the complex simple, the next move clear and set the course for great work to be done.
In our limited time together I have been impressed and will be using Ian again the second I get a chance.”
Jake Ford, Founder & Director,
Reconnected
Ian is a strategist that goes beyond his remit. He is a partner to clients, an ally to creative and leader of culture.
He combines integrity with rigorous method and a touch of magic - a combination that leads to trusting clients, confident briefs and courageous work.
Jamil Bhatti, Executive Creative Director,
Edelman
Recent projects
The placemaking strategy to revitalise an inner-west community pub in Erskineville.
The social strategy for an Australian toy brand seeking a voice beyond impulse sales.
A game changing AR cricket game for a breakfast cereal stuck in the cupboard.
The retail strategy for a Chinese car manufacturer struggling to deliver a consistent brand experience.
A new brand purpose, framework, identity and organisational engagement for a high growth real estate agency.
An integrated agency portfolio strategy where I led the behavioural insight and shopper strategy.
I am a compassionate storyteller at heart, turning brands into compelling, distinctive and memorable experiences.
My inspirational strategies have transformed companies, repositioned brands into culture, and galvanised multi-disciplinary teams around a common goal, leading to remarkable turnarounds.
My philosophy
